Sydney Ling

  • Interactive Web and Graphics Designer
  • Atlanta, GA

View Resume

Sydney Ling is a creative outdoorsman and adventurous designer. She adores streamlined—and well documented—markup as much as she appreciates waking up in a tent on the side of a mountain. A good day is a day without any Papyrus or high opacity drop shadows. She believes the best world to create for oneself is a beautiful one, filled with custom kerning and expressive illustrations.

Experience

Multimedia Designer at Incentive Solutions

September, 2017 – August, 2019 Atlanta, GA

Executed all client design. Designed, developed, and maintained all client sites on Incentive Solutions’ proprietary content management system (CMS), RewardTrax, using HTML, CSS, Bootstrap, Sass, SCSS, Jquery, and JavaScript. Designed and implemented sites for client programs like Michelin, Carnival Cruises, and F.W. Webb, which have a combined program value of over $2.5m. Participated in a task force which proposed, developed, and implemented the fifth version of the RewardTrax CMS which included a Bootstrap framework and an updated system for developing client sites. Designed print campaigns including the Uniquely Yours campaign for custom redemptions, which—in 2018 alone—brought over $97,000 of revenue to ISI. Other responsibilities included: print work; developing HTML emails compatible with all email service providers; collaborating with copywriters; delegating work to design contractors; and consulting in task forces on marketing, internal processes, and product development.

Key Holder and Gear Manager at Mountain High Outfitters

November, 2016 – August, 2017 Atlanta, GA

Maintained all outdoor gear. Trained sales staff and educated customers about gear use and proper management.

Commercial Artist and Designer at Mountain High Outfitters

November, 2016 – December, 2017 Atlanta, GA

Created weekly chalkboard illustrations and quarterly 200sqft murals for Mountain High Outfitters. Designed print and web graphics used throughout the company.

Design Intern at JEL Creative

August 2015 – May 2016 Washington, DC

Interacted with clients, managed projects, and worked as an integrated member of the design team. Concentrated on illustration, UX development, deployment and quality assurance. Utilized various content management systems to design, create, and construct websites. Assisted with rebranding and developing websites for both the National Osteoporosis Foundation and USPS. Provided illustrations for the DC Center’s newly released app for safe sex and HIV prevention, bePrEPed.

Graduate Teaching Assistant at American University

June 2015 – August 2015 Washington, DC

Assisted Prof. Lynne Perri with her Visual Strategies in Public Communications class. Provided educational workshops on Adobe Suite and evaluated students’ assignments. Developed curriculum materials like quizzes, branding guides, and step-by-step tutorials.

Graphics and Photography Intern at Investigative Reporting Workshop

January 2015 – August 2015 Washington, DC

Composed all graphics, posters, news and media packages, and event materials. Uploaded stories and visuals into the CMS. Provided materials like photography, icons and illustrations for the Workshop and its partners, including the Washington Post and the Society for News Design’s 2015 Workshop.

Intern at Lenz Marketing

May 2014 – August 2014 Atlanta, GA

Created branding packages, posters, email blasts, website compositions, social media assets and print ads for clients ranging from Emory University to the AJC Decatur Book Festival.

Campus Manager and Local Social Media Designer at SnowJam by S-Trip

August 2013 – February 2016 Washington, DC

Recruited and educated a team of campus representatives for SnowJam, a college ski trip. Organized information sessions on and off campus for eligible participants, ran social media accounts to spread recognition across American University’s campus, developed unique web and print graphics for use in AU’s campaign as well as campaigns at other schools across the country. Also acted as an information resource for interested students and campus representatives during the recruiting process, the packing and preparation process, and the trip.

Intern at Telecommunication Industry Association

September 2012 – December 2012 Arlington, VA

Produced designs alongside the head graphics coordinator for all web- and print-based publications. Initiated the updated branding guides through the development of graphics, such as the annual report.

Freelance Designer and Commercial Artist at Various Organizations

August 2012 – Present

Create weekly chalkboard illustrations and storefront murals for all Atlanta locations of Mountain High Outfitters. Develop HTML and inline CSS markup for email blasts with programs like MailChimp. Compile branding identities for startup businesses and companies going through rebranding. Provide marketing and design consultation for companies who have hired creative providers.

Director of Developing Youth Leadership at YMCA Camp Cosby

May 2012 – August 2013 Alpine, AL

Coordinated a curriculum for counselors-in-training and led them through necessary certifications. Mentored junior counselors and acted as a liaison between head directors and senior counselors.

Education

BA in Graphic Design, Interactive Media at American University

August 2012 – May 2016 Washington, DC

Skills

Adobe Creative Suite (PS, ID, AI, AE, XD)Microsoft OfficeUXPinBranding and systems designGraphic illustrationResponsive web and UX designHTML5/CSSTwitter Bootstrap and other frameworksJavaScript/jQuerySCSS/SassWordpress customizationWireframing and rapid prototypingUser research, testing, and quality assuranceMOZ SEO Certification